Perception of luxury and what defines it has changed dramatically for younger generations in China. Some see luxury purchases as an investment, bringing them to value some heritage brands over others according to their “longevity” factor.

Obviously, you will find the most proven longevity of “luxury products” in fine art. The value of a “brand name”-masterpiece increases dramatically over time.  This is why “the wealthy” have always invested in fine art, building strong, exceedingly valuable art collections.

pARTicipart enables you to tap into this world, by allowing you to actually OWN A PART of blue-chip masterpiece. This is both a smart investment and – in the eyes of many – a very attractive, enticing accessory.  Even the most extravagant designer brand will have a hard time to out-cool a Picasso.

Read more about the research on Chinese young luxury consumers here

Image Source: Vincent Nogueira

“The price for high-end art keeps rising, and this continue$”, says Walter Freller, Austrian art dealer at the „Art & Antigues Fair“ in Salzburg, Austria (August 8th – August 16th 2020 – www.artantique-residenz.at) Austrian ORF describes the pandemic as a crisis of health, economy and social life, but a strong driver of the art-market. This is because the value of art does not correlate with regular economic indicators, like the price of oil. Investing in fine art beautifies your life, your home and your financial portfolio.

See this article in German

Investing in art often outperforms investment in almost all other aereas. Find here an article that shows how top art outperforms SP 500 stock even in times of crisis. So far top art always grew in value, most often with huge benefits for the owner. Read more

Source: www.rdnarts.com

Picasso created a multi-billion-dollar art empire – now you can pARTicipate from this and the value of other artist. Read here how art created the massive wealth of  Picassos family. Read more

Source: www.vanityfair.com